As time goes by, we recognize that the world is changing rapidly in any second. Tools are being used without losing the message being spread across the world. This various messages are being widened through the air mostly via different kind of media-related resources, for example, newspaper, television, radio, magazines, etc. The importance of media nowadays is deeply impressed and has an enormous influence on every single one of us who are living on this planet.
Media being this important in this world still Institute of Business Management students and teachers treat media students as their “STEP ONES.” The university started this program initially in 2010 and the first batch graduated in 2014. It is often said by teachers of business courses that media students are good for nothing, they just want to wander around with their cameras.
Umer bin Ajmal one of the graduates of first batch in 2014 mentioned, “Now, this is interesting. The biggest challenge I remember facing while I was in my first semester was to explain to others what Media Studies was. Others used to think we were a bunch of spoiled brats, who just never wanted to study something substantial. They didn’t think studying Media Studies could do any good to anybody.”
It won’t be surprising to know that whatever respect media students in Iobm receive nowadays is all because of their own personal efforts and hard work to create the bench mark of their own. It was not just only discrimination that media student faced there were issues of having better faculty as well. According to Professor Erum Hafeez, faculty of Media department, “due to the lack of permanent faculty in the department it gets really hard for students as there is no choice for them as compared to business students. There should be at least 60 percent of permanent faculty and I believe management should work on it as all the burden directly goes on the shoulder of HOD just because the department has 95 percent of visiting staff.
This problem is not new; students associated with media department have been facing this since the very beginning. Gulzar Nayani graduate of 2015 adds to this point and said, “I remember in the first/ second semester there weren’t any one who would listen to our issues and work for the solution. There were one or two faculty who taught us in each courses, they did have relevant experience in the industry, but they weren’t currently in the industry, so we always wonder and felt what we have been taught is still relevant or not. When our HOD changed, this issue was addressed.
Furthermore there were other problems like credit hours not being considered due to change in system which is why many seniors are still not graduated, shortage of resources and accusations of being rebellious and law breakers, and the top most the students of media studies department are always “experimental”. As every year the course outline changes, new courses are experienced on students with different faculty and to survive that change is a achievement for the students.
“We had little patience... I guess patience is hard to come by, especially when one is young with full of energy and enthusiasm. As we moved on, things started to get a lot better. The course outline changed, more majors were introduced and the program was made a good mix of film and journalism. And as we all were seen with our gadgets roaming around the campus in free sessions, people soon became to treat us as equals. It was all fun,” adds Umer.
Although as the years past media department evolved and got better in terms of faculty and resource. Soon as Ejaz Wasay took the lead, the department got mixture of journalism and production courses, his contacts got students some field people as visiting faculty but still he is struggling to make some of them as permanents. According to seniors who have graduated and present and former permanent faculties Ejaz Wasay have really pulled of his strings to make the media department its place in Iobm family.
Mehma Khan and Shizza Farhan who are the students of batch of 2019 adds; ” We knew some seniors before coming here and according to their experiences it is impressive to see what our department is today.” The evolution didn’t just touch the reputation but it somehow managed to reform and updates the resources for students.
Nabhan Shah Karim faculty at media department adds; “when I first join here the program was one or two year old, and of course it was not in the right direction, so we managed to change the structure and in 2012 media lab was made. We ordered all the equipment, got all the software to make it smooth. The students at that time cooperated with us and the result was a success. There is still a trial and run system in the department and we are working on it with new facilities created in the new building.”
“It’s been a long journey,” Ejaz wasay said. He further adds “Journey at the start it had been unpredictable and uncertain. Things took time to settle, it was the joint efforts of students and teachers and I’m glad it turned out to be great. When he was asked about the discrimination with the media students he replied with a smile on his face,” if there would be any kind of discrimination why there would be the existence media studies in department. Management treats everyone equally and in fact they are proud of former media students doing so well. One should understand dynamic business and media are way different.”
There is no doubt that the communication and media studies are significant and worth studying for nowadays’ society, as its breath to the world humans are living in, but everything in life needs motivation and support to flourish and be constant. If support and right direction would have been there from the very start for media students the situation would be a little different from now as one would never asked the question like “why not media from szabist? why Iobm?” In the end of the interview with the HOD he said “everything has its own pros and cons so did media department as it was a minority.Its time to realize that its part of life.”